Privacy Policy

Privacy Policy

Effective Date: April 1, 2025

Service Viper, LLC, a California limited liability company (“Service Viper,” “Company,” “us,” “we,” or “our”), operates the website https://serviceviper.com and its subpages (the “Site”).

This Privacy Policy (“Policy”) explains our policies and practices regarding the collection, use, and disclosure of Personal Information (as defined below) when you access or use the Site and the services we provide through the Site (collectively, the “Services”).

By using our Services, you agree to the collection and use of your Personal Information in accordance with this Policy. Unless otherwise defined herein, terms used in this Policy have the meanings set forth in our Terms and Conditions, available at: https://serviceviper.com/terms-and-conditions.

IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY OR OUR TERMS AND CONDITIONS, YOU MUST IMMEDIATELY DISCONTINUE USE OF OUR SITE AND SERVICES.

1. Information We Collect

To provide and improve our Services, we may collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you (“Personal Information”). The categories of Personal Information we may collect include, without limitation:

Identifiers: Name, business name, alias, account name, email address, postal address, telephone number, online identifiers, Internet Protocol address, social media handles, and similar identifiers.

Professional Information: Information about your business, such as industry type, employee count, services offered, and related business data.

Payment Data: Billing address, credit card details, bank account details, and other financial information you provide to facilitate payment for Services.

Commercial Information: Records of products or services purchased, obtained, or considered, as well as marketing or consulting programs you enroll in, including loyalty programs, promotions, and campaigns.

Internet and Network Activity Information: Browsing history, search history, interactions with our Site, CRM platform, digital advertisements, or integrated third-party applications.

Geolocation Data: Information derived from your IP address or device that may identify your general location.

Communications Data: Voice recordings (e.g., customer support calls or voicemails), chat logs, surveys, and email communications.

User-Generated Content: Testimonials, reviews, ratings, social media interactions, uploaded content, and related data.

Sensitive Personal Information: Login credentials, account access information, payment information combined with security codes or PINs, and information submitted for tax or regulatory compliance.

Data About Others: Personal Information you provide about employees, contractors, or other individuals in connection with Services (e.g., contact information for onboarding into CRM or affiliate accounts).

2. How We Collect Information

We collect Personal Information about you

from various sources, including without limitation information which you provide us

directly, information we collect automatically from you through cookies, information we

collect from third parties such as our service providers and vendors, and information from

public forums, social media platforms and other networks. We may also collect your

Personal Information from third parties.  Some specific ways we collect Personal Information

include, without limitation, when you:

● Browse our website (i.e., through our browser cookies, web beacons, third party

software, and other similar technology).

● Create an account on our website.

● Subscribe to our newsletters, email resorts or loyalty activity programs.

● Apply to participate in our Affiliate Program or to become an authorized Ryder

Dealer.

● Verify qualifications for certain discount promotions to apply.

● Purchase or return a product or file a limited warranty claim.

● Utilize our chat feature or submit an inquiry or comment through our Site or platform.

● Voluntarily complete a survey or send us messages or other content regarding our

Service, products, marketing material, and other advertisement and collaboration

proposals.

● Voluntarily disclose Personal Information to us or our service providers.

● Leave a review, comment, or provide any type of content on our Site, blog, Services

or social media posts hosted by third-party platforms.

● Tag or otherwise link us on your social media posts.

● Conduct searches on our Site.

● Apply for a job with us through our Site or service provider.

● Interact with other third parties (e.g., our service providers) and provide your consent

for them to share your Personal Information with us.

3. How We Use Information

We collect and use your Personal Information

for various business and commercial purposes, including without limitation:

● Sending you alerts regarding our Site, Service, products, and business that we think

may interest you.

● Operating, managing, and improving our Site, Service, products, customer outreach,

advertisements, events, and promotions.

● Communicating with you through telephone, email, chatbox through features of our

Site, and social media or message platforms.

● Executing our advertising and marketing campaigns.

● Performing services requested by you, such as processing, servicing, or enforcing

transactions, sending you related communications or considering your eligibility to

participate or potential appointment and processing of you becoming our affiliate

partner, authorized dealer or employee or other service provider.

● Responding to your inquiries, product requests, and feedback.

● Conduct research and analytics and create aggregated, pseudonymized, or

anonymized information for statistical purposes.

● Analyzing trends and usage, such as the efficiency of deliveries and operations

● Maintaining the security and integrity of our Service, systems, operations, and

products.

● Preventing and addressing fraud, unlawful access, and breach of our policies and

terms.

● Sending you technical notices, updates, security alerts, information about our policy

changes, and other administrative messages.

● Helping to establish and verify the identity of users and complying with all applicable

laws and regulations.

● Pursuing legal matters.

● Troubleshooting problems with our Site, Service, software, or other technology

resources.

● Facilitating our accounting, auditing, and reporting requirements and processes.

● Re-posting content that you voluntarily provided us through our Services or social

media networks, platforms, or other user-generated content providers not operated by

Company for our marketing purposes.

● Creating promotional videos or other marketing materials from pictures, images,

drawings, audio, videos, testimonials, or other content you may submit or share with

us.

● Conduct, host or participate in online and offline events.

● Facilitate our internal business operations, including compliance with our

professional obligations.

● Fulfilling any other business or commercial purposes at your direction or with your

consent.

● To operate, maintain, and improve our Site and Services.

● To provide CRM, automation, marketing, and consulting Services.

● To process transactions and fulfill contractual obligations.

● To communicate with you, including via email, SMS, or phone.

● To administer promotional programs, referral programs, or partner opportunities.

● To verify eligibility for discount or promotional programs.

● For security, fraud prevention, and legal compliance.

● For analytics, research, and development.

● To create anonymized or aggregated statistical data.

● For marketing, retargeting, and promotional campaigns, including use of testimonials or user-provided content.

● For accounting, audit, and recordkeeping obligations.

● For any other business purpose disclosed to you at the time of collection or with your consent.

4. Who We Share Your Personal Information With.

We may disclose information we collect about you with other third parties, including without limitation:

● Service Providers - We share information with third parties that help us maintain and

operate our Service, analyze data, create, and execute advertisements, conduct

outreach, and support our general business. Our third-party service providers may

only use shared information to perform specific services that we have contracted them

for and may not use it for any other purpose, although we may permit them to use

aggregated information which does not identify you or de-identified data for any

purpose except as prohibited by applicable law. For example, we engaged gorgias to

operate our chat features on our Site and when you use such chat features, the

contents of your chat are shared and processed by gorgias. Additionally, we work

with Publisher Horizon Inc. (doing business as Partnerize) to support the

establishment, management, and operation of our affiliate program. In connection

with your application to join—and, if selected, your participation in—the Ryder Toys

Affiliate Program, you may provide them with certain information about yourself,

including information to create an account through Partnernize, your social media

promotional materials and payment method details. We also rely on service providers

to verify your eligibility to participate in certain discount or award programs, such as

SheenID, which helps us verify whether our Military, First Responder, Healthcare

Discount should ably to you. Additionally, we engage Triple Whale Inc. to provide

marketing analytics services.

● Vendors - We may share information with vendors and other third parties in

connection with: tailoring and distributing targeted advertisements; measuring and

improving our Service, products, and advertisements; processing your orders; and

helping us execute our business objectives. These vendors and other third parties may

function as our service providers, or in certain contexts, independently decide how to

process your information.

● Affiliates - We may share information with our related entities including without

limitation our parent, subsidiaries, and sister companies, or to their employees,

agents, contractors, representatives, legal counsel, and/or accountants, for:

operational, management and administrative purposes; internal audit, legal,

regulatory, security, insurance, financial, and other similar purposes; or as otherwise

permitted by law.

● Promotional Partners - If you voluntarily subscribe to our newsletters, we may

share your Personal Information to help us provide and operate our newsletter

offerings. This includes without limitation sharing your information with our service

providers that maintain our newsletters, our third-party partners (if applicable)

participating in our promotions featured on our newsletter, or other third parties for

administrative purposes. This also includes Partnerize who helps us establish,

manage and operate the Ryder Toys Affiliate Program.

● Professional Advisers – We may disclose your Personal Information with our

professional advisers, insurance brokers, and agents to administer our relationship

with you or to facilitate our internal business operations.

● Social Networks – We may obtain your information from a social media platform if

you interact with us on our social media accounts, platforms and networks and may

share any posts or content that you have tagged us on or relate to our products and

services in our own social media accounts and websites.

● The Public and Public Forums – Our Site may provide the opportunity to post

content in a public forum. For example, our Site allows users to provide reviews and

ratings of our products. If you decide to submit information in these public forums,

that information may become publicly available.

● Third Parties in Connection with a Merger, Acquisition or Other Business

Transaction - We may share information if Company is involved in a merger,

acquisition, sale of all or a portion of its assets, financing, joint venture,

reorganization, dissolution, liquidation, or other event where we sell or transfer all or

a portion of our business assets or equity. We will not provide you with notice before

disclosure in such cases. 

● Third Parties for Security and Compelling Disclosure Purposes – We may

disclose your Personal Information in response to lawful requests by public

authorities and to meet national security or law enforcement requirements. We may

share your Personal Information in connection with legal requirements, such as in

response to an authorized subpoena or when we believe in good faith that disclosure

is necessary to protect our rights, to protect your safety or the safety of others, or to

investigate fraud. Such disclosures may be conducted without notice to you.

● Third Parties that You Direct Us to Share With - We may share your Personal

Information at your request or direction, such as when you purchase a gift for an

individual and direct us to notify the recipient of who purchased the gift. We may also

share your Personal Information with those that you have consented or directed us to

share your information with.

5. Privacy Policies of Third Parties and External Links.

Our Services contain links to several third-party websites, software, or applications

not owned or controlled by Company,

and this Privacy Policy does not apply to such websites, software, or applications or the use

of any data by such websites, software, or applications.  Should you decide to navigate to any

websites, software, or application or webpages external to our websites, you do so entirely at

your own risk. We are not responsible for the actions, privacy, security, or content of such

third-party websites, software, and applications.  If you are asked to provide information on

one of these websites, software, and applications, we encourage you to carefully review their

privacy policy before sharing your information.

Company and its preferred third-party service providers or business partners may offer

sweepstakes, contests, promotions and surveys (each, a “Promotion”). Where we do this,

we will use your Personal Information as set out in this Privacy Policy, or as otherwise

notified to you. However, in certain cases, a third party’s privacy policy may apply to any

Personal Information that you provide in connection with such Promotion. Before entering

any Promotion, we encourage you to check who is operating the Promotion in question, and

the terms, conditions, policies, and rules that apply to it.

6. Cookies and Other Similar Technology.

Like many online retailers, we and our third-party

partners and service providers (such as advertising networks, analytics providers and social

media platforms and networks) may collect certain Personal Information and aggregated non-

personally identifiable information about you when you visit our Site with cookies, pixels,

web beacons, and other tracking technologies.

Cookies are text files placed on your computer to collect standard Internet log information

and visitor behavior information. The types of cookies we use are:

● Strictly necessary cookies. These are cookies that are required for the operation of

our Sites, such as cookies that enable you to log into your account or make purchases,

or cookies that enable us to comply with the law (for example, to keep your

information safe). We would not be able to operate our Sites without using “strictly

necessary” cookies.

● Performance cookies. These cookies recognize and count the number of users to our

Sites and help us see how users move around our Sites. These cookies do not collect

information that personally identifies a visitor. We only use such information to

improve our Sites. This information helps us to find out how well our Sites are

working and highlights where it can be improved.

● Functionality cookies. These cookies are used to recognize when you return to our

Sites and assist us to personalize your content and Site experience by remembering

your preferences.

● Targeting cookies. These cookies record your visit to our Sites, the pages you have

visited and the links you have followed. These types of cookies are used by operators

of third-party advertising networks to advertise relevant products to you on the

internet, based on the products and categories you looked at or purchased on our

website. As further set forth in the section entitled “BEHAVIORAL

REMARKETING” below our website currently uses tracking pixels with third

parties such as Google and Facebook for marketing and remarketing purposes. This

technology allows us and our third parties to collect information when you access our

Sites, including without limitation the products on our Sites you have viewed,

whether you have made a purchase and, if you make a purchase, the details of the

transaction including products bought and amount of the sale. The third-party

providers can identify specific users of their platforms through the ID number used in

their tracking pixels. This information allows those providers to tailor what marketing

material you are shown through those platforms and when browsing the internet. We

also receive aggregated reports from those third parties in relation to our advertising

campaigns, including de-identified information about the number of users who were

shown our advertising campaigns and subsequently purchased our products. These

reports use aggregated information and do not allow us to identify specific individuals

from those transactions.

● Social media cookies: These cookies are set by a range of social media services that

we have added to our Sites to enable you to share our content with your friends and

networks. They can track your browser across other sites and building up a profile of

your interests. This may impact the content and messages you see on other websites

you visit. If you do not allow these cookies, you may not be able to use or see these

sharing tools.

We may use cookies in a range of ways to improve your experience on our Sites, including

without limitation to:

● Report, in aggregate, how our visitors find and use our websites;

● Understand overall visitor behavior;

● Update and improve our websites and application; and

● Process your orders and other requests.

We may also use cookies to recognize your information across different devices that you use

or log in from (e.g., computers or mobile devices).  We may recognize that one cookie ID

(e.g., from a computer) may be connected to another device (e.g., smart phone) by the device

ID or log in. This may result in you searching for one of our products on one device but

seeing an advertisement later for that product on another device. By knowing what devices

are being used by a person or household, we can limit the number of times you may see the

same advertisement across different devices.

We may also use pixels and web beacons. Pixels and web beacons are a type of code that are

embedded in a website, video, email, or advertisement that sends information about your use

to a server. There are several types of pixels, including image pixels (which are small graphic

images) and JavaScript pixels (which contains JavaScript code). When you access a website,

video, email, or advertisement that contains a pixel, the pixel may permit us or a separate

entity to drop or read cookies on your browser. Pixels are used in combination with cookies

to track activity by a particular browser on a particular device. We may incorporate pixels

from separate entities that allow us to track your communications with us, bring you

advertising both on and off the Sites, and provide you with additional functionality, such as

the ability to connect our Sites with your social media account.

You can set your browser not to accept cookies, however, in a few cases, some features of

our Site may not function as a result. For further information about cookies, visit

allaboutcookies.org.

By setting your email account to display emails as text only, you may be able to prevent the

use of some pixels and web beacons, however, please be aware that our emails won’t look as

pretty and some functionality may be disabled. Alternatively, you can remove yourself

completely from our mailing list by going to the bottom of any email from us and clicking on

the relevant "unsubscribe" link in the emails.

6. Behavioral Remarketing

We may partner with third parties to assist us in the overall

performance and advertisement of our Site, products and/or Services, and such third parties

may place cookies or other online tracking technologies on our Site in connection with our

agreement with them. Specifically, we utilize remarketing services to provide you with

targeted advertisement after you visited our Site. We, and our third-party vendors, use

cookies to inform, optimize and serve ads based on your past visits to our Site.  Some

examples include:

● Google - We use Google Analytics and Google AdWords remarketing service as

provided by Google Inc. Google uses cookies and tracking pixels to among other

things, help us to analyze how users use the Sites, gather reports on our Sites’

activity, and provide other services relating to our Sites’ activity.  It also allows us to

track IP address, geo-location, operating system, type of device (mobile or desktop),

type of browser or mail program used, user behavior on a website, social network,

time the website was visited, website traffic, and sales conversions. Google may also

transfer this information to third parties where required to do so by law, or where

such third parties process the information on Google’s behalf.  

You can opt-out of Google Ads for display advertising and customize the Google

Display Network ads by visiting the Google Ads Settings

page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on -

 https://tools.google.com/dlpage/gaoptout - for your web browser. Google Analytics

Opt-out Browser Add-on provides visitors with the ability to prevent their data from

being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google

Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/

● Meta - We use remarketing service as provided by Meta Platforms Inc, and its

various social media platforms including Facebook and Instagram.

To opt-out from Facebook's and Instagrams interest-based ads follow these

instructions from Facebook:

https://www.facebook.com/about/ads/#568137493302217

For more information on the privacy practices of Meta, please visit Meta’s Privacy

Center: https://www.facebook.com/privacy/policy/

● Triple Whale – We engage Triple Whale Inc. to provide us with ecommerce market

analytic services. For more information on how Triple Whale may collect your

personal information and use the data we share with them to provide us with services,

please visit their privacy policy at: https://www.triplewhale.com/pages/privacy-

notice.

Many companies, like Meta and Google, claim to adhere to the Self-Regulatory Principles

for Online Behavioral Advertising established by the Digital Advertising Alliance. You can

opt-out from Facebook, Google and other participating companies through the Digital

Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising

Alliance of Canada in Canada http://youradchoices.ca/or the European Interactive Digital

Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your

mobile device settings.  We do not guarantee that all of the third parties we work with will

honor the elections you make using those options, but we strive to work with third parties

that do.

8. Security and Storage

We believe our Services incorporates safeguards to protect the

security, integrity, completeness, accuracy, and privacy of the Personal Information we have

collected.  We have put in place reasonable precautions to protect information from loss,

misuse, and alteration.  However, despite our efforts, please be aware that no security

measures are perfect or impenetrable and we cannot guarantee that the information you

transmit or provide to us will be completely secure. 

We will retain your Personal Information for as long as needed to provide you with our

Services and products (e.g., as long as you have an online account with us) or as needed to

fulfill our own obligations, such as preventing fraud, meeting regulatory requirements,

resolving disputes, improving our services or maintaining security, and in each case, as

consistent with applicable law.  We may retain non-Personal Information that has been

sufficiently aggregated or anonymized for a longer period.

9. Children.

Our Site is intended for general audiences and are not directed to children under

18.  We do not knowingly collect Personal Information from children under 18. Nor do we

sell or share Personal Information from individuals under the age of 18. If you become aware

that a child has provided us with Personal Information without parental consent, please

contact us at [email protected]. If we become aware that a child under 18 has provided

us with Personal Information without parental consent, we will take reasonable steps to

remove such information and terminate the child’s account (if applicable).

10. Your Choices You Have Over How Your Information is Used

In this section, we describe the rights and choices available to all users.

● Opt Out of Marketing Communications -You may opt out of our newsletters and

marketing-related emails by following the opt-out or unsubscribe instructions located

at the bottom of our emails.  You may continue to receive service-related and other

non-marketing emails (e.g., confirmation emails regarding your online orders). 

● Cookies – As noted above, most browsers let you remove and/or stop accepting

cookies from the websites you visit.  To do this, follow the instructions in your

browser’s settings. Note that disabling cookies and/or other tracking tools may

prevent Company or its service providers from providing you certain features of our

websites.

● Advertising Choices - Your device settings may provide functionality to limit use of

advertising ID associated with your device for interest-based advertising purposes.

Additionally, you can manage third-party advertising preferences for some of the

third parties we work with as further discussed in the section entitled “Behavioral

Remarketing.” 

● Choosing Not to Share Your Personal Information – You may elect not to share

certain Personal Information to us. If you do not provide certain Personal Information

that we need to provide you with our Services and products, we may not be able to

provide you with our products or other services or provide you access to certain

features of our Service.  For example, if you do not provide us with your payment

information then we will not be able to process your orders for products.

● Third Party Platforms or Social Media Networks - We encourage you to review

your privacy options and settings of third-party platforms that you use in connection

with our Service, including without limitation social media platforms and networks.

We recommend you understand what choices you have about sharing information

from those platforms and networks with us.

11. California Residents:

Direct Marketing and Do Not Track Signals - Under California’s

“Shine the Light” law, California residents may request and obtain a notice once a year about

certain Personal Information we shared with other businesses for their own direct marketing

purposes. Such a notice will include a list of the categories of certain Personal Information

that were shared (if any) and the names and addresses of all third parties with which the

Personal Information was shared (if any). The notice will cover the preceding calendar year.

To obtain such a notice, please contact us as described below. In addition, under this law you

are entitled to be advised how we handle “Do Not Track” browser signals. Company does not

take any action in response to Do Not Track (DNT) signals. Please note that some third-

party websites also keep track of your browsing activities when they serve you content,

which enables them to tailor what they present to you.  You can enable or disable Do Not

Track preferences by visiting the Preferences or Settings page of your web browser.  To find

out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

12. Geographic Restrictions

We may limit the availability of our Services to any person or

geographic area at any time. If you access our Services from outside the United States, you

do so at your own risk.

IF YOU ARE A USER ACCESSING OUR SERVICES FROM ANY OTHER COUNTRY WITH LAWS OR REGULATIONS GOVERNING PERSONAL INFORMATION COLLECTION, USE AND DISCLOSURE THAT DIFFER FROM THE LAWS OF THE UNITED STATES, PLEASE BE ADVISED THAT THROUGH YOUR CONTINUED USE OF OUR SERVICES, YOU ARE TRANSMITTING YOUR PERSONAL INFORMATION TO THE UNITED STATES AND YOU CONSENT TO THAT TRANSMISSION.  ADDITIONALLY, YOU UNDERSTAND THAT YOUR PERSONAL INFORMATION MAY BE TRANSMITTED TO AND PROCESSED IN COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING PERSONAL INFORMATION MAY BE LESS STRINGENT THAN IN YOUR COUNTRY.

13. Policy Changes

Company may at any time amend the provisions in this Privacy Policy.

Changes to this Privacy Policy will be reflected by the “Effective Date” as displayed on this

Privacy Policy. If the changes are significant, we may provide a more prominent notice.

14. Contact Us

For questions, concerns, or to exercise your rights under this Policy, please contact:

Service Viper, LLC
[email protected]
San Diego, California, USA